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Servicescape is defined as the physical environment where a service can take

place. It helps to analyze and identify the impact of a good environment on the service-based industry. Servicescape deals in the settings where a service is consumed or delivered and the place where both the company and customer interactions with each other.

Servicescape is a model developed by Booms and Bitner to emphasize the impac

t of the physical environment in which a service process takes place. The aim of the servicescapes model is to explain behavior of people within the service environment with a view to designing environments that does not accomplish organisational goals in terms of achieving desired behavioural responses.

Important Role of the Servicescape. The role of servicescape may be discusse

d under the following headings: Package. Facilitator. Socializer and; Differentiator. 1. Package. Packaging is a marketing necessity. Consumers do not want just the product. They want explanation, assurance, encouragement, confidence and praise.

8. Functions of the Servicescape: Service environments also called Servicesc

ape, relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. Designing the service environment is an art that takes considerable time and effort and can be expensive to implement.

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SERVICESCAPE • The environment in which service is assembled in which the

seller and customer interact, combined with tangible commodities that facilitate performance or communication of the service, is called as Servicescape • It identifies the main dimensions in the service environment and views them holistically • The servicescape ...

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Objective: Tounderstand the influence of total store servicescape on buying

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A fascinating servicescape is an engaging servicescape where people can esca

pe to hear the noise and banter of others and can join others when they opt to do so. The third stimulus, compatibility, refers to a setting’s ability to provide a person with a sense of belonging (Rosenbaum et al., 2007) or a person-place congruency (Morrin and ...

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Question: (a) What Are The Main Differences Between Bitner’s Servicescape

Model And The Other Two Models: Mehrabian-Russell Stimulus-Response Model And Russell Model Of Affect? Explain In Details. (b) Use An Example To Show How A Service Firm Can Apply Russell Model Of Affect To Drive Customer Responses.

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Please Explain The Physical Environmental Dimensions Of Servicescape. Give A

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Answer to Discuss how internal response moderators influence the customer’

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